There is a difference between falling off of a cliff and jumping off of one on purpose.
Hello and welcome to the freshly renamed TaoCraft Tarot blog and podcast. I’ve jumped off the marketing best practices cliff and everything TaoCraft will gradually change over to Sage Words Tarot.
The name change feels totally different this time.
In 2018 when I re-branded from Modern Oracle to TaoCraft Tarot it felt like that scene from The Walking Dead tv series where they watch a cabin the woods burn down as a symbolic release of the character Daryl’s past and old self-image. The change from Modern Oracle to Tao Craft was moderately terrifying because it took every Tarot everything I’d built since 2003 and blew it to bits. It was like taking a step backwards off a cliff and hoping you don’t crash on the rocks below.
Sure, it was all rebuilt as a stronger, more cohesive brand that was following all the good marketing advice I could get my hands on. TaoCraft was far more organized from a business standpoint AND far more aligned with my authentic self. It’s a deeply meaningful as a name to me…but I don’t think it resonates very well with anyone else. I felt like I always needed to explain it. All the T and C sounds made it a little confusing to spell and that’s all a problem because Tarot is about making things clearer, not more confusing. Tarot isn’t about me, it’s about YOU.
Sage is a pen name, which protects privacy a little better for both of us in these days of openly growing theocratic tendencies in this country. Christian nationalism and evangelical bigotry is a real thing. I want to do all I can to make this a safe space for my fellow atheists and the lgbtquia community that is so important to me.
Sage the herb evokes cozy feelings. It has a familiar scent and taste from home cooking and holiday turkeys.
In aromatherapy, Sage incense and smudge sticks can clear negative energy, calm anxiety and promote a general feeling well being.
Most of all, the word sage means something or someone who is wise. The word speaks to all of the wisdom that has accumulated around the Tarot cards over the centuries.
Safety, comfort, calmness, wisdom and a feeling that things will be ok in the end are all qualities that I hope you’ll experience if we do a Tarot reading together. All of these are qualities I hope you’ll experience when you read the blog or listen to the podcast.
And THAT, my friends, is what I’m calling an introduction, not an explanation.
This time the Fool’s cliff feels more like the movie Ironman 2 where Tony Stark gleefully jumped off the side of a building while yelling to Pepper “you complete me!”
Fresh leaps of faith, fresh jumps off of buildings in your super suit aren’t necessarily foolish. Fresh leaps can make things better for everyone. No matter how long you’ve been doing something, you can always make a fresh start in the new year.
Or the new day.
Or the new moment.
Thank you for reading and listening. I’m glad you are here. See you at the next sip!